SEO is “Search Engine Optimization.” Through SEO, a business increases its website’s visibility when potential customers search the internet for your business’s products and services via Google, Bing, or other search engines. SEO makes your website and landing pages more visible in search results, which helps you attract more potential customers to your business.
Google and other search engines use their systems to crawl pages on the internet. These systems go from website to website, collecting information, then that information is put into an index, which acts as a virtual library. Google (or your search engine of choice) acts like a librarian in that library who can help you find the book you want.
Once the index has information, complex algorithms analyze the index of websites. The algorithms account for thousands of ranking factors and use those ranking factors to determine in which order websites should appear in specific search results.
Our SEO process begins with an analysis process that mimics the user experience on your website. Then, the bots use that same process to determine how well a website can give a searcher their desired results.
When we complete the analysis process, we outline and execute our plan to optimize your website, increase your organic ranking, and provide your company with more qualified organic business leads.
Part of that plan is content publication. As you review the topics we’ll write about – topics proposed by our research team and approved by you – there is one thing we ask that you keep in mind: the blogs are not always to pitch your customers but to have a well-rounded approach to showcasing your expertise in general. Examples:
- For one of our clients, an allergy doctor, we might write a blog on latex allergies even though he doesn’t treat latex allergies (because this is a topic of interest in the general field).
- We might also write something on different types of allergy testing even if he only does one of the types of testing that we mention.
Essentially, we aim for a broad spectrum of topics that may or may not tie exclusively to what you offer but pertain to the general industry. This broad spectrum helps establish you as an authority in the industry.
Once feedback is received, we queue content for publication. To streamline this procedure, and per this agreement, we limit content revisions to one round from one point of contact.