Your website is the centerpiece of all of your marketing campaigns, this is the place you want to drive your traffic to for people to learn more about your business and products or services. Having a well-built website can make or break your business’s success. Potential customers want to see a professional-looking site that showcases your brand, services, and products in an informative manner, and the backend of your website is critical to the success of your marketing campaigns.
Our Website Development services include the initial build-out of your website and the ongoing maintenance of the site. This goes beyond the front-end user-facing look and feel of the website to include programming the site for search engine optimization, functionality, and usability.
Our process begins with analyzing your industry and the web searching habits of users looking for your products or services. The goal of a well-built website is to position your company as an authority within your business vertical so your site ranks higher within search engines. This can establish your brand awareness and trust with existing, new, and potential customers.
Once your website is built, we perform testing to ensure everything is operating as it’s supposed to, that links and forms are working and collecting necessary data, and that all user paths match how the site was developed.
After testing, we can launch your website and run ongoing site maintenance to ensure the site is performing optimally. The processes of SEO, content development, usability, and functionality are all critical elements that need to be monitored and maintained on a constant basis. Additionally, marketing campaigns need to link back to the site to track the campaigns’ performance and user data. If the website is not properly maintained, the website cannot meet your marketing and business objectives.